Are you looking to take your career to the next level? A digital marketing undergraduate degree could be the perfect way to do just that. With a combination of practical experience and theoretical knowledge, you'll be able to create digital marketing strategies and plans that will help you stand out from the crowd. At the University of Warwick, you'll have access to a range of internships, startup incubators, leadership initiatives and opportunities focused on diversity and inclusion. Plus, you can take an optional marketing position to boost your prospects for career advancement.
The course will give you an insight into the complex and dynamic nature of digital marketing. You'll learn how to develop creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness. With a range of optional modules, you can develop expertise in particular areas and improve your skills. Accredited by the Digital Marketing Institute (DMI), our Digital Marketing degree offers you the opportunity to participate in real-life consulting projects.
You'll also have access to our digital creative studio, which will help you familiarize yourself with everything from video production to live streaming and podcast streaming. Our state-of-the-art video and audio production facilities include a video production studio with 4K cameras and green screen technology. You'll also have access to high-specification computers and industry-standard multimedia technology, including Adobe Creative Cloud software. Plus, our digital creative studio houses audio podcasting, mixing and image editing facilities, as well as a digital and multimedia design laboratory with graphic tablets. In this module, you'll learn about the fundamental principles of content production and develop knowledge and understanding of various visual communication techniques.
You'll also gain practical experience using Adobe Creative Cloud applications, which you'll use to create promotional material for use on digital platforms. You'll learn how to face the challenges faced by companies today, focusing on people's perspectives and improving your knowledge of leadership and management in today's agile business environments. By taking on the role of marketing manager, you'll learn to make and justify a number of marketing decisions, as well as learn about market segmentation and marketing tactics within different types of organizations. This module allows you to develop your knowledge and the practical application of digital marketing tools and platforms. You'll be able to improve your understanding of the main digital channels that support and improve the marketing function. The module's approach is largely based on practice, where you will be taught the elements of website design and content marketing. This module will help you develop your knowledge and the practical application of social media tools and platforms.
You'll also gain a critical understanding of the issues that underpin the development of social networks in the modern world. As part of this module, you'll manage your own social media account for a clearly defined promotional purpose. Along the way, you'll try out a variety of social media techniques and strategies. This module will provide you with the skills and knowledge needed to master social media marketing. This practice-focused module is an essential introduction to search engine optimization (SEO) and digital advertising, including the latest advertising techniques in PPC, SEM and social media. Throughout this module, you'll understand digital advertising and master the use of best practices to reach the top of search engine rankings while maximizing ROI (return on investment).You'll be able to further improve your understanding of user experience and interface design, including the importance of design limitations and accessibility standards.
In this practice-focused module, you'll learn the value of empathizing with potential users and adopting human-centered design solutions in a variety of digital processes and products. This handy module highlights how to create powerful digital content and copy for a variety of digital online platforms. You'll learn how to capture attention, generate traffic, stimulate loyalty and improve brand reputation by using the right words in the right places. You'll also understand how to creatively integrate digital media (including video, audio and graphics media) into a larger content strategy. The importance of market research is increasing in an increasingly competitive global marketing environment. You'll explore the nature and scope of market research, including where and how market research fits in with other aspects of marketing management, the characteristics of the research industry, and providers of marketing intelligence. E-commerce has revolutionized the way customers interact with businesses.
More than ever, it's important for brands to build a powerful online presence. This module will provide you with the theoretical and practical knowledge needed to create your own e-commerce platform and design optimized customer journeys that satisfy customers. Interactive media are an increasingly important part of any content strategy and cover a wide range of digital products and services. This module will allow you to develop your own creative practice in interactive media (creating games, interactive movies, digital narration or any other medium) in an interactive multimedia project guided by your own creation. Building on many of the technical and creative skills developed so far, this module will guide you through the key stages of developing an interactive multimedia project, from ideation and definition of the concept to proof of concept and prototype delivery. This module aims to critically evaluate the role of strategic marketing in modern organizations. You'll consider what digital marketing strategy means and analyze a series of examples in all business sectors.
The main areas to be investigated will be the technologies that make marketing possible.