Demonstrate to modern consumers that a brand cares about sharing customer stories and that they value their experiences. The term digital marketing was first used in the 1990s. The digital era took off with the arrival of the Internet and the development of the Web 1.0 platform. The Web 1.0 platform allowed users to find the information they were looking for, but it did not allow them to share this information through the web.
Until then, marketers around the world were still unsure about the digital platform. They weren't sure if their strategies would work, since the Internet had not yet been widely deployed. Three decades ago, marketers were starting to add the term digital marketing to their vocabulary and game plans. It's a practice that took off with the rise of the Internet and accelerated thanks to the growth of social networks and smartphone technology.
The art of attracting customers is ancient. The progress of technology, combined with the globalization of commerce, has led to the rise of digital marketing, or the practice of attracting consumers through a series of electronic platforms. This industry is growing rapidly and has been doing so for some time. To understand the history of this field, aspiring digital marketing professionals can enter it with the skills they need to succeed in the future.
The number of companies with a presence on the web and on social networks has exploded in the last ten years, which means that it is necessary to keep abreast of trends and continuously develop new digital marketing strategies. Very soon, traditional marketing platforms will disappear and the digital market will completely take over. If the 90s hadn't brought the popularity of personal computers, digital marketing would have started years later. Today, the number of social media users exceeds 3.5 billion people worldwide, making digital marketing an even more attractive marketing option.
Digital marketing presents the type of marketing that uses the Internet to promote products and services and, for some time, has been in full swing. Digital marketing is the process of communicating the value of a product or service through electronic channels. For example, Optimove specializes in precision digital marketing using the power of predictive analytics. As technology continues to grow and develop, it's reasonable to assume that digital marketing will, too.
A concerted transition to digital marketing was more important than ever, especially for marketers who were targeting a younger audience. So what does digital marketing hold in store for you in the future? While it's impossible to say with certainty, current trends point to increased interest in chatbots and AI, as marketing methods for customers. This is a huge number of consumers and that plays a valuable role in any business digital marketing strategy, since these are the people you want to target and attract. In a world where more than 170 million people use social media on a regular basis, all working professionals are expected to be familiar with at least the basic principles of digital marketing.
This form of content marketing provides marketers with an infinite supply of creative input while creating a link between brand and consumer. This is where big data entered the scene as one of the biggest differentiations in today's digital marketing world. The evolution of digital marketing has been nothing short of impressive in its short lifespan of 3 decades. .