How Digital Marketing Can Help Your Career

The most requested experience in digital marketing includes social media, content strategy, SEO, analytics and more. Learn how starting a career in digital marketing today can help you take on a leadership role for the next five or ten years.

How Digital Marketing Can Help Your Career

The most requested experience in digital marketing is a combination of social media, content strategy, SEO, analytics and more. According to LinkedIn, the position of “digital marketing specialist” is one of the top 10 most in-demand jobs, with 860,000 job offers. To gain the skills necessary to become a successful digital marketer, you can start by taking an apprenticeship. This will give you the opportunity to work on real marketing projects under the guidance of a mentor.

Having one or two internships under your belt will give you an edge over other job applicants. Additionally, studying marketing can help you understand how potential customers make decisions about a product or service. These decisions are not based on facts alone, but rather on a version of the truth that potential customers can relate to in regards to the product and how it can improve their lives. Digital marketing is an ever-growing industry and provides plenty of room for growth and a steady income. To find out if this career path is right for you, take our free 3-minute quiz.

As a digital marketer, you will use digital channels to reach customers, build brand awareness, and promote products and services. Starting a digital marketing career today will prepare you for a leadership role in the next five or ten years, as many companies will need your skills to train and direct their digital workforce. Social media marketing is an important part of digital marketing and can be used as a powerful tool in a company's advertising arsenal. As your career progresses in email marketing, you may take on several roles. Digital marketing is also known as online marketing and uses electronic devices such as mobile phones, laptops and tablets to reach the target audience.

With analytical tools such as Google Analytics at the forefront, digital marketers are now equipped with effective tools to facilitate the dissemination of content for greater audience reach through email, SEO, social media and more. If you want to take your marketing education to the next level, consider PLNU's marketing degree or Master of Business Administration (MBA) program. The speed of digital marketing also allows for experimentation; companies want creative ways to take advantage of what works in business as long as it works better. This digital marketing certification course will help you increase your value in the labor market. At the most basic level, digital marketers must understand how to “attract, attract and delight” (as the Hubspot marketing platform puts it) consumers in order to move them from the phase of “I don't know anything about this brand or product” to “I'm totally into it”. Content writing and copywriting may seem like similar functions within digital marketing but they have two different jobs.

If you're creative, passionate and enthusiastic about doing work that makes a difference, then a career in digital marketing could be perfect for you. The field has so many facets that there is plenty of related work available. A great advantage of a career in digital marketing is the enormous diversity of roles you can choose from; whether you are moving to a new position or just starting out in the industry. If you're looking for an exciting career that offers plenty of opportunities for growth and development, then consider pursuing a career in digital marketing.