Is Digital Marketing a Good Degree Choice?

Learn why getting a degree in Digital Marketing is becoming increasingly valuable for aspiring marketers. Find out what skills you need to get started.

Is Digital Marketing a Good Degree Choice?

Degrees are a great way to learn a wide range of digital marketing skills over a long period of time. But if you're looking for something more focused, cost-effective, and practical, then online marketing certifications and boot camps are the way to go. Yes, digital marketing courses and camps are becoming an increasingly valuable investment. To get a job in digital marketing, you'll need to demonstrate that you have the basics of SEO and SEM, analytics, social media marketing and advertising, and email marketing down pat.

You can develop these skills and gain hands-on experience in digital marketing certification courses and programs, such as the BrainStation digital marketing boot camp, which can be completed in 12 weeks. Entrepreneurs with marketing degrees can effectively promote their business, products and services, and reach the right customers. Bachelor's degrees in marketing also provide a broad base of business knowledge, often including a business core of accounting, finance, and management. These essential business skills will help you start, manage and grow your business as it expands. Even though traditional academics haven't kept up with the times, you no longer need to focus solely on digital marketing.

Learn how to collect, collate and analyze this valuable data using tracking tools such as Google Analytics, as well as how to better understand your customers and tweak your digital marketing campaigns. In addition to an above-average salary, job security, and an excellent work-life balance, one of the best things about becoming a digital marketer is that there is no set entry route to get started. Learn how to become a digital marketing specialist, the common skills and educational requirements needed, and why you should do it. Staying up-to-date with changes in tools, technology and channels requires ongoing curiosity and learning, and taking a digital marketing course is an easy way to reinforce your marketing skills and knowledge. Having a master's degree in digital marketing can set you apart from other candidates in terms of academic knowledge in the field.

Becoming a digital marketer means entering this niche in the marketing space to create digital media marketing campaigns. The recent surge in smart devices such as smartphones, smartwatches, smart TVs and tablets has increased the reach of digital marketing departments and solidified their importance within a company. The good news is that you don't actually need a full degree to start your career in digital marketing. While degrees were once a requirement for aspiring marketers, the digital age has made the world of digital marketing much more accessible to just about anyone with an Internet connection. Companies need marketers with specialized skills who can create specific, data-driven multi-channel marketing initiatives.

A number of colleges and universities have intensive master's programs in digital marketing to address this issue. Digital marketers may focus on an area where they specialize although they are more likely to possess a variety of skills related to digital marketing. BrainStation's professional digital marketing guide can help launch your career in marketing including content creation social media marketing email marketing and more. Whether you're studying business and finance or focusing on advertising and social media there are countless positions that educated marketers can fill.