Capable digital marketers are in high demand. And while marketing teams and budgets have been growing, that also means that the landscape is competitive. According to a KPMG survey, Canadian companies are struggling to find people with digital skills. This has become increasingly difficult due to the acceleration of technology and automation as a result of Covid.
In India, research by Amazon Web Services revealed that the number of workers in India requiring digital skills will need to increase nine-fold between now and 2025 to keep pace with technological advances and demand. Today, digitally skilled workers represent only 12% of India's workforce, so the need to improve their skills is crucial to work in a marketing role. A new report from RMIT University revealed that 87 percent of jobs in Australia now require digital skills and that 156 000 new technology workers are needed to keep up with the digital transformation. After the pandemic, a third of Australian professionals considered that their jobs had changed, while one in four said they did not have the necessary skills to complete their daily work.
UX designers focus on understanding the website based on an entire marketing experience, so they must understand the public and have a deep knowledge of the product or service. Its function is essential for optimizing an e-commerce website to drive potential customers and customers to browse and buy. Each of these areas is covered by the UVM Professional Certificate in Fundamentals of Digital Marketing, which culminates in a final project that brings learning to life. PPC advertising doesn't just apply to search engines, but it also applies to social media, mobile apps, websites, directories, and more, making it a very important digital marketing skill to learn.
If we go back to analyzing specific jobs, the digital marketing intern was one of the fastest growing, with an increase of 13.6%, which perhaps suggests that industry initiatives to get more young people interested in a career in marketing could be starting to pay off. Although a career in digital marketing is lucrative, it's a huge industry, making it difficult for newcomers to plan their route and discover their niche. You can start learning the skills that make marketers successful today through a digital marketing apprenticeship. Email is a form of marketing that we've all been using for years, and yet it's still one of the most valuable marketing strategies out there.
Marketers have also improved their skills around e-commerce, which has increased 6.9% over the past year, and now 13.3% of marketers have this ability. Now you might be wondering how to get a job in digital marketing, especially if you don't have the skills or experience that several digital marketing jobs require. Another important tip for improving your digital marketing skills through real-life experiences is to apply for as many internships as you can. This digital marketing certification course, one of the fastest growing disciplines in the world, will help you increase your value in the labor market.
Delving into an unknown field can be intimidating, so it's understandable that you're looking for signs that you're ready for a career in digital marketing. This particular course will teach you the art of digital writing, the basics of content writing, writing content for social media, and how to amplify your marketing efforts. The DMI Professional Diploma in Digital Marketing will provide you with cutting-edge flexible and tough digital marketing skills. While the skills gap in digital marketing is evident in countries around the world, it is felt more seriously in some areas.
Someone with experience will be able to further educate you on the digital marketing skills you need to succeed. .