Are you considering a career in digital marketing? If so, you're not alone. Digital marketing is one of the fastest-growing disciplines in the world, and it's no surprise that capable digital marketers are in high demand. With marketing teams and budgets growing, the competition for digital marketing jobs is fierce. A KPMG survey revealed that Canadian companies are struggling to find people with the necessary digital skills.
This has become increasingly difficult due to the acceleration of technology and automation as a result of the Covid-19 pandemic. In India, research by Amazon Web Services showed that the number of workers requiring digital skills will need to increase nine-fold by 2025 to keep up with technological advances and demand. Currently, digitally skilled workers represent only 12% of India's workforce, so there is an urgent need to improve their skills. A report from RMIT University revealed that 87% of jobs in Australia now require digital skills and that 156 000 new technology workers are needed to keep up with the digital transformation. After the pandemic, a third of Australian professionals said their jobs had changed, while one in four said they lacked the necessary skills to complete their daily work. UX designers focus on understanding the website based on an entire marketing experience, so they must understand the public and have a deep knowledge of the product or service.
Their role is essential for optimizing an e-commerce website to drive potential customers and customers to browse and buy. PPC advertising doesn't just apply to search engines, but it also applies to social media, mobile apps, websites, directories, and more, making it a very important digital marketing skill to learn. The number of digital marketing internships has increased by 13.6%, which suggests that industry initiatives to get more young people interested in a career in marketing could be starting to pay off. However, with such a huge industry, it can be difficult for newcomers to plan their route and discover their niche. One way to start learning the skills that make marketers successful is through a digital marketing apprenticeship. Email is another form of marketing that we've all been using for years, yet it's still one of the most valuable marketing strategies out there.
Marketers have also improved their skills around e-commerce, which has increased 6.9% over the past year, and now 13.3% of marketers have this ability. If you're wondering how to get a job in digital marketing without the necessary skills or experience, there are several options available. You can start by applying for as many internships as possible to gain real-life experience. You can also take a digital marketing certification course such as the UVM Professional Certificate in Fundamentals of Digital Marketing which culminates in a final project that brings learning to life. Delving into an unknown field can be intimidating, so it's understandable that you're looking for signs that you're ready for a career in digital marketing. This particular course will teach you the art of digital writing, the basics of content writing, writing content for social media, and how to amplify your marketing efforts.
The DMI Professional Diploma in Digital Marketing will provide you with cutting-edge flexible and tough digital marketing skills. The skills gap in digital marketing is evident in countries around the world but is felt more seriously in some areas. Someone with experience will be able to further educate you on the digital marketing skills you need to succeed.