A digital marketer is a person responsible for promoting a company and its products through online channels. Digital marketers have extensive knowledge of how social networks, search engines, websites and online ads can generate sales opportunities, increase traffic to a company, and create brand awareness. A digital marketer uses digital channels to reach customers, create brand awareness and promote products and services. Since 89% of customers buy products from brands that share their values, this was a good decision for the toy brand.
The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. This type of marketing involves the use of websites, mobile devices, social networks, search engines and other similar channels. Digital marketing became popular with the advent of the Internet in the 1990s. Align your team, communicate everyone's goals, and show how your channels fit into the overall digital marketing landscape.
Sorting this mountain of information ensures that each digital marketing campaign learns from the shortcomings of the previous one in order to better target the right audience in the future. Digital marketing specialists can also help manage customer relationships through the digital channels mentioned above, communicating with customers to anticipate their needs and expectations. The best digital marketers have a clear idea of how each digital marketing campaign supports their overall objectives. Digital marketing not only reaches a wider audience than traditional marketing, but it also comes at a lower cost.
Digital marketing is often compared to “traditional marketing”, such as magazine ads, billboards, and direct mail. Smartphones and other digital devices now make it easier for companies to market their products and services to consumers. Digital marketing offers companies incredibly flexible opportunities for continued growth, but it's up to you to take advantage of them. This means that it's essential to optimize digital ads, web pages, social media images and other digital assets for mobile devices.
If your company has a mobile application that allows users to interact with your brand or buy your products, your application also falls into the field of digital marketing. Digital marketing allows you to track campaigns on a daily basis and reduce the amount of money you spend on a given channel if it doesn't show a high ROI. Your team, other departments and your leaders must be convinced that your spending recommendations are on the right digital channels and have the right digital strategy in place. While today's digital marketing is a huge system of channels to which marketers simply must incorporate their brands, online advertising is much more complex than channels alone.
A brand's digital marketing strategy can use several platforms or focus all of its efforts on a single platform. I hope that these general concepts and practical advice have helped to show the scope of the work of the modern digital marketer.