What Does a Digital Marketer Do?

Learn what a digital marketer does and how they can help promote your business through online channels such as websites, mobile devices, social networks and search engines.

What Does a Digital Marketer Do?

Digital marketing is the use of digital channels to promote products and services to customers. It involves the use of websites, mobile devices, social networks, search engines and other similar channels to reach consumers. Digital marketing became popular with the advent of the Internet in the 1990s and has since become an essential part of any successful business strategy. A digital marketer is a person responsible for utilizing digital channels to promote a company and its products.

They have extensive knowledge of how social networks, search engines, websites and online ads can generate sales opportunities, increase traffic to a company, and create brand awareness. Digital marketers use these digital channels to reach customers, create brand awareness and promote products and services. Digital marketing offers companies incredibly flexible opportunities for continued growth, but it's up to you to take advantage of them. This means that it's essential to optimize digital ads, web pages, social media images and other digital assets for mobile devices.

If your company has a mobile application that allows users to interact with your brand or buy your products, your application also falls into the field of digital marketing. Digital marketing is often compared to “traditional marketing”, such as magazine ads, billboards, and direct mail. However, digital marketing not only reaches a wider audience than traditional marketing, but it also comes at a lower cost. It allows you to track campaigns on a daily basis and reduce the amount of money you spend on a given channel if it doesn't show a high ROI.

A brand's digital marketing strategy can use several platforms or focus all of its efforts on a single platform. Aligning your team, communicating everyone's goals, and showing how your channels fit into the overall digital marketing landscape are all important steps in creating an effective strategy. Sorting this mountain of information ensures that each digital marketing campaign learns from the shortcomings of the previous one in order to better target the right audience in the future. Digital marketing specialists can also help manage customer relationships through the digital channels mentioned above, communicating with customers to anticipate their needs and expectations. The best digital marketers have a clear idea of how each digital marketing campaign supports their overall objectives.

I hope that these general concepts and practical advice have helped to show the scope of the work of the modern digital marketer.