10 Strategies to Attract Students with Digital Marketing

In this article we will discuss 10 strategies for attracting students with digital marketing. From images on Snapchat & Pinterest to email campaigns & SEO tactics - learn how you can use digital marketing effectively.

10 Strategies to Attract Students with Digital Marketing

Score: 3.8 (· Another digital marketing strategy to attract students is to share content with them). In the world of digital marketing, universities are constantly coming up with new and innovative ways to recruit students. From instant messaging to social media, from incredible video content to understanding what motivates an audience, the opportunities for creativity are endless. Let's take a look at 10 tried and tested approaches to creating a successful marketing campaign. Images: Snapchat is very popular among the younger generation, it attracts serious content creators and is becoming a powerful advertising platform, while Pinterest thrives on quality images and, with 100 million active users, is a platform with some strength.

Real time: With 310 million monthly active users, Twitter is a powerful engine of participation and can allow educators to quickly communicate with current and potential students by offering solutions to problems quickly and effectively. As a network, it's very effective as a content shareer rather than as lead generation. Segmentation: In recent years, Facebook has lost the attention of teenagers and millennials as they switch to platforms such as Snapchat and Instagram. However, with more than 16.50 million users, it has an enormous reach and can be used effectively to segment and target people. B2B platform: LinkedIn is a unique social network, since it blurs the lines between being a platform for sharing knowledge and a tool for building relationships.

Like Facebook, it can be used to effectively build a community, but also to reach new potential customers. Every day, 27 million pieces of content are shared online. This content overload means that people have a wealth of information at their fingertips to make informed decisions. To overcome the excess, you'll need to create and select content that's of interest to your target audience. We make sure to establish websites with the latest trends, since we believe that products whose value meets the needs of the market and its potential customers can be efficiently successful.

Content Marketing: When content marketing is done right, it can help significantly strengthen your educational institution's brand. Right now, content marketing is considered to be one of the most important strategies for improving online presence. As people use search engines and social media on a regular basis, content marketing has earned the perfect place to promote educational institutions. According to the Content Marketing Institute, “it is estimated that nine out of ten students use the Internet to find their next study destination or choose their future career path.

From preschools to schools, universities and professional course providers, all types of educational institutions can benefit from the power of email marketing. Email marketing is one of the best ways to stay in touch with students, parents, and staff. You can use it to inform students and parents about upcoming events, generate interest in fundraising, and keep potential participants informed about what's happening at your institution. Search Engine Optimization: Gone are the days when future students would ask their acquaintances or older people which were the best institutions for professional courses in the city or country. Nowadays, they rely on search engines such as Google or Bing to start their search.

Most of the time, they go to the website of an education provider that has a strong presence in organic search results. For example, if your university is located in New York and you want to appear when someone searches for “university of New York” or “university in New York”, you should employ SEO tactics to increase the chances that your website will appear for those queries. Clean your website: Conduct a website audit to identify problems that may prevent users and search engines from identifying your website. Mobile: Make sure that your website is properly optimized for mobile devices, as the world is rapidly switching to mobile devices. Branding: Branding has always been an important part of higher education marketing, but many colleges and universities now realize that they need to update their brand to work on digital devices.

Before embarking on a digital marketing recruitment campaign, first audit your institution's website to ensure that it's fit for purpose. Social Media: Social media is the most effective tool for attracting students and parents alike to your institution. All you have to do is simple. Find the social media channels your target audience uses and create content that meets their expectations. A common challenge when working in higher education marketing is that budgets are spread across departments and are decentralized. The rector seems to understand that this generation cannot imagine their daily life outside the digital environment, while its members like to “consume” digital content through different channels, different devices (computers, mobile phones, tablets, digital watches, etc.).

Although the operation of marketing is the most recent in terms of publications and efforts by universities to develop their digital version (Figure). In addition, Vice Chancellor 4, after expressing the opinion that...