Score: 3.8 (· Another digital marketing strategy to attract students is to share content with them). This is the world of sharing. Every year, universities are coming up with new and innovative ways to recruit students through digital marketing. From instant messaging to social prowess, from incredible video content to simply knowing what motivates an audience, the opportunities for creativity are endless.
Let's take a look at 10 tried and tested approaches to creating a successful marketing campaign. Images: Snapchat is very popular among the younger generation, it attracts serious content creators and is becoming a powerful advertising platform, while Pinterest thrives on quality images and, with 100 million active users, is a platform with some strength. Real time: With 310 million monthly active users, Twitter is a powerful engine of participation and can allow educators to quickly communicate with current and potential students by offering solutions to problems quickly and effectively. As a network, it's very effective as a content shareer rather than as lead generation.
Segmentation: In recent years, Facebook has lost the attention of teenagers and millennials as they switch to platforms such as Snapchat and Instagram. However, with more than 16.50 million users, it has an enormous reach and can be used effectively to segment and target people. B2B platform: LinkedIn is a unique social network, since it blurs the lines between being a platform for sharing knowledge and a tool for building relationships. Like Facebook, it can be used to effectively build a community, but also to reach new potential customers.
Every day, 27 million pieces of content are shared online. This content overload means that people have a wealth of information at their fingertips to make informed decisions. To overcome the excess, you'll need to create and select content that's of interest to your target audience. We make sure to establish websites with the latest trends, since we believe that products whose value meets the needs of the market and its potential customers can be efficiently successful.
If you want to know more, keep reading. On the other hand, if you want to employ personalized digital marketing strategies to improve your student enrollment, call us at +1 919-234-5140 When content marketing is done right, it can help significantly strengthen your educational institution's brand. Right now, content marketing is considered to be one of the most important strategies for improving online presence. As people use search engines and social media on a regular basis, content marketing has earned the perfect place to promote educational institutions.
According to the Content Marketing Institute, “it is estimated that nine out of ten students use the Internet to find their next study destination or choose their future career path. From preschools to schools, universities and professional course providers, all types of educational institutions can benefit from the power of email marketing. Email marketing is one of the best ways to stay in touch with students, parents, and staff. You can use it to inform students and parents about upcoming events, generate interest in fundraising, and keep potential participants informed about what's happening at your institution.
Gone are the days when future students would ask their acquaintances or older people which were the best institutions for professional courses in the city or country. Nowadays, they rely on search engines such as Google or Bing to start their search. Most of the time, they go to the website of an education provider that has a strong presence in organic search results. For example, if your university is located in New York and you want to appear when someone searches for “university of New York” or “university in New York”, you should employ SEO tactics to increase the chances that your website will appear for those queries.
Clean your website: Conduct a website audit to identify problems that may prevent users and search engines from identifying your website. Mobile: Make sure that your website is properly optimized for mobile devices, as the world is rapidly switching to mobile devices. If you want to improve your institution's enrollment of professional courses or you're not sure how to optimize your website to reach potential students, ColorWhistle can help. As a full-service digital marketing agency, we have helped many members of the education sector meet their marketing objectives and improve ROI.
Anjana is a full-time writer at ColorWhistle and manages content related projects. He writes about website technologies, digital marketing, and industries such as travel. In addition, he has a sick addiction to online marketing, watching crime shows and chocolates. Social media is the most effective tool for attracting students and parents alike to your institution.
All you have to do is simple. Find the social media channels your target audience uses and create content that meets their expectations. Branding has always been an important part of higher education marketing, but many colleges and universities now realize that they need to update their brand to work on digital devices. Before embarking on a digital marketing recruitment campaign, first audit your institution's website to ensure that it's fit for purpose.
On the other hand, if you want to employ personalized digital marketing strategies to improve your student enrollment, call us at +1 919-234-5140. The study aims to investigate, record and analyze the way in which the administration of Greek public higher education organizations understands the role of digital marketing in universities, in the context of the digital revolution and its role in attracting more and better students. A common challenge when working in higher education marketing is that budgets are spread across departments and are decentralized. The rector seems to understand that this generation cannot imagine their daily life outside the digital environment, while its members like to “consume” digital content through different channels, different devices (computers, mobile phones, tablets, digital watches, etc.).
Although the operation of marketing is the most recent in terms of publications and efforts by universities to develop their digital version (Figure). In addition, Vice Chancellor 4, after expressing the opinion that the role of digital marketing strategy is a catalyst for attracting students, adds that it is the only way in which universities can influence the current new generation of potential students. In addition, although he believes that geographical criteria play an important role when choosing a university, it does not diminish the value of digital marketing in attracting students, but rather reinforces it, saying that it plays an important role among similar universities that compete to attract students from the same university. Although public universities use some digital marketing applications, such as social media marketing, there is a great need to implement digital marketing in a professional manner.
Creating a plan for your educational institution can be difficult if you don't understand the importance of each branch of digital marketing. Content marketing is based on unique stories (Digital Marketing Institute, 201) and each organization has its own unique stories. Vice Chancellor 1 states that digital marketing is implemented by Anglo-Saxon universities and is not as suitable in Greece to attract students from public higher education institutions, and then accepts that the attraction of new students is done electronically and that all universities in Greece have accounts on all social networks. .