This qualification focuses on the use of digital and social media techniques in marketing communications, which will involve you in the development of a digital world. With an average salary of £43,529, now is the time to pursue a digital marketing degree. Our Master in Digital Marketing will equip you with the specialized knowledge and skills in digital marketing sought by employers in all markets and sectors and is designed to position you as a marketing professional with digital experience. The Master in Digital Marketing is part of a set of specialized programs at Heriot Watt University designed to meet the demands of the growing digital economy.
The course is designed to provide students with an understanding of the concepts of combining marketing, the impact of digital marketing advances, and the importance of marketing strategies in identifying and maintaining the success of a business enterprise. Discover how digital promotions are an increasingly important part of an organization's promotional activity and the role they can play in an organization's overall marketing. The course is taught weekly, through live virtual classes, providing you with ample opportunities to analyze marketing materials and establish contacts with fellow marketing professionals. Understanding digital analytics allows marketing managers to understand how their digital activities are accessed and how they are used.
There are eight courses taught (divided equally over two semesters) and a digital marketing thesis in semester 3.This qualification is based on your tactical marketing skills, allowing you to perform professionally at an operational level within your marketing department. The Master in Digital Marketing is part of the Marketing Group's program portfolio, which includes the Master's Degree in International Marketing (with itineraries), the Master in International Business Management with Marketing and the Master's Degree in International Fashion Marketing. Within the study program there are six compulsory courses, two options and the mandatory final thesis in digital marketing. The director of the master's program in digital marketing is Dr.
Kathryn Waite, and the head of the marketing group is Professor Paul Hopkinson. Graduates of the Master's Degree in Digital Marketing will enter a labor market with a growing variety of specialized functions in digital marketing, which provide labor mobility and good promotion prospects. In this course, you'll develop an understanding of the theory and foundations of digital marketing analytics and gain practical experience evaluating content marketing plans. The Digital Media and Design program provides you with opportunities to develop new and existing skills and knowledge in the creative use of current and emerging design practices and technologies for digital media in a variety of uses and platforms.
In the third semester, the digital marketing thesis is the final course in which students immerse themselves in their chosen area of digital marketing. Digital design often requires a multi-perspective approach to developing multimedia and interactive experiences, and this program addresses the complex relationships between design and digital media.