Are you looking to pursue a degree in digital marketing? With an average salary of £43,529, now is the perfect time to take the plunge. Our Master in Digital Marketing at Heriot Watt University is designed to equip you with the specialized knowledge and skills sought by employers in all markets and sectors. This qualification focuses on the use of digital and social media techniques in marketing communications, allowing you to develop a deep understanding of the digital world. The course is divided into eight courses taught over two semesters, plus a digital marketing thesis in semester three.
You'll learn about combining marketing, the impact of digital marketing advances, and the importance of marketing strategies in identifying and maintaining the success of a business enterprise. You'll also discover how digital promotions are an increasingly important part of an organization's promotional activity and the role they can play in an organization's overall marketing. The course is taught weekly, through live virtual classes, providing you with ample opportunities to analyze marketing materials and establish contacts with fellow marketing professionals. Understanding digital analytics allows marketing managers to understand how their digital activities are accessed and how they are used.
You'll also develop an understanding of the theory and foundations of digital marketing analytics and gain practical experience evaluating content marketing plans. The Digital Media and Design program provides you with opportunities to develop new and existing skills and knowledge in the creative use of current and emerging design practices and technologies for digital media in a variety of uses and platforms. Digital design often requires a multi-perspective approach to developing multimedia and interactive experiences, and this program addresses the complex relationships between design and digital media. Graduates of the Master's Degree in Digital Marketing will enter a labor market with a growing variety of specialized functions in digital marketing, which provide labor mobility and good promotion prospects. In the third semester, the digital marketing thesis is the final course in which students immerse themselves in their chosen area of digital marketing. If you're looking for an exciting career path that offers great potential for growth, then our Master in Digital Marketing is for you.
With our specialized program, you'll be well-positioned as a marketing professional with digital experience.